The global mobile data market is estimated to be worth US$340 billion by 2014, a growth driven by emerging markets according to a new research from Informa Telecoms & Media. Developing countries from Asia, Middle East, Africa, South America and Eastern Europe are expected to account for more than a third of the global mobile data revenues in 2014.
Because these countries infrastructures and services are not as accessible and available as in developed countries, mobile Value Added Services are a very effective way of deploying new services having a very big impact on day-to-day lives of the local population. In particular, operators are seeing strong uptake of utility type services including mobile payments, P2P funds transfer and agricultural information services.
While developed countries market are already saturated and growth perspective quite modest, emerging markets will become a key focus for the mobile industry, from the operators to the manufacturers as well as the VAS platform and technology vendors.