Kasikorn Bank, a leader in iBanking business chose to deploy Galigeo Location Intelligence solution to enhance its information management performance, as well as to support decision-making and to optimize geographical operations. Galigeo is an off-the-shelf solution used across the world by a wide range of organizations and enterprises. In this case, it is used to improve the management of the bank’s non-removable collaterals.
This “K-Intelligence” Location Intelligence solution’s main role will be Location Analytics, in which it will help evaluation the collaterals, conducting price valuation, credit release risk assessment. The solution will support decision-making, providing more precise and efficient view of the critical factors by combining the Bank’s business data with Geographical information such as neighboring infrastructure and services, flood historical data and many other technical elements used to conduct a multidimensional evaluation. In addition, the solution aims at support field operations such as site surveying and collateral data acquisition at the exact location of the asset, using portable devices such as tablets or smartphones.
According to Gartner: “By linking location to corporate information, organisations can use location intelligence to make better decisions, enhance planning capabilities, and achieve real business benefits.”
Location Intelligence is the combination of business data, geographic data and maps combined with cartographic tools to better understand the geographical context and the location-based relationships that lie within data.
In a recent report, Ventana Research highlighted the importance of Location for businesses, with 41% of organizations attributing a great importance to location for their process and organization. As a result, many of them are now implementing Location Intelligence solutions.
Below is a list of the top 5 reasons they choose to do so:
SAVE OPERATIONAL COSTS
Location Intelligence can also bring more operational benefits. 34% of organizations report they have improved their business processes significantly from use of location analytics (Ventana Research). For example, Sales Force effort can be greatly optimized using Location Intelligence Tools such as Territory Management and Visit Planning tools.
IMPROVE CUSTOMER INTERACTION
Direct marketing, demand generation, SEO and advertising activities are smarter with location awareness of customers. 33% of organizations plan to integrate Location Analytics into marketing automation to improve effectiveness. In retail, for example, Location Intelligence is used to target geographically campaigns and users based on demographics, accessibility of shops and location of competitors.
INCLUDE THE “WHERE FACTOR” IN BUSINESS DECISIONS
While many organizations now are successfully conducting analysis of their business data through Business Intelligence solutions, Maps and spatial analytics provide a whole new context that is simply not possible with tables and charts. Location Intelligence allows them to include the “where factor” in their decision, and for example better evaluate environmental risks, improve site selection for new branches or identify areas with better potential of growth.
MAKE BETTER USE OF EXISTING BI DATA
It is estimated that 97% of large organizations already have deployed Business Intelligence solutions. However and despite the size of the investment required, BI is often underutilized because of its complexity and largely limited to Analysts and “Power users”. Location Intelligence makes data easier to analyze and “play with” from a user perspective.
EFFECTIVELY LEVERAGE BIG DATA
While Big Data is still an emerging technology, everyone agree about its importance in the long term. Plotting this fast amount of data on maps is a very effective way for to discover hidden trends and interactions. Customer satisfaction and feedback can, for example, be correlated with service area and coverage, for a better understanding of what level of service and proximity is differentiating for the customer.
INTERESTED BY LOCATION INTELLIGENCE?
Galigeo is the new generation of Location Intelligence applications integrating predictive analytics, performance management, and marketing management solutions to solve complex location-dependent business problems. Learn more›
CPIT, THE EXCLUSIVE DISTRIBUTOR OF GALIGEO LOCATION INTELLIGENCE FOR APAC
Connect the dots and transform insight into winning business strategies
Bangkok, May 17th 2013 – Into the 2nd year, the Insight Valley Asia was organized by Merlien institute, a meeting of brightest in the consumer insight field. The conference has brought together passionate researchers from client-side and supplier side companies showcasing practical applications of consumer insight methodologies and case studies.
In this context, CPIT, Thailand’s specialist of Location Intelligence solutions, shared about their experience in this domain with a presentation titled: Location Based Intelligence for Business Insights Solutions to Drive the Bottom Line and Create a Positive Customer Experience. The presenter, CPIT location intelligence specialist Jean-Yves FARGEAT, highlighted the location intelligence benefits toward sales and marketing strategies, discussed privacy, and presented some use cases of geomarketing, site selection, and sales optimization.
It’s time to turn your insight into actions with geographical analysis of location based intelligence.
CPIT, exclusive distributor for APAC of Galigeo Location Intelligence Solution.
Galigeo-for-CRM, a Location Intelligence software for Sales Forces
New York City, May 28th 2013 – Leading Location Intelligence provider, Galigeo announces the launch of Galigeo-for-CRM an advanced Location Intelligence software solution for Enterprise companies.
The CRM product is designed to assist Sales Operations, Sales Forces and Field Service Management teams in improving sales and service efforts through better management of territories, lead or case assignment, visit planning and routing.
Galigeo-for-CRM empowers organizations to extend any Customer Relationship Management (CRM) database with visual geographical dimensions. The integration of Galigeo’s location intelligence solutions with CRMbrings value as a way to put proximity and geography at the heart of sales and service processes and enables organizations with field forces to integrate location applications with performance management, reporting, predictive analytics and campaign management, case (field trouble ticket) management solutions to improve sales and service performance and optimize marketing operations. What is more, Galigeo-for-CRM offers 3 main functionalities.
Esri Partner Galigeo Implements GeoDashboard using ArcGIS with the World’s Second-LARGEST Retailer
Redlands, California—Esri announces that Carrefour Group, the second-largest retailer in the world with nearly 10,000 stores around the globe, has implemented an enterprise-wide marketing solution from Esri partner Galigeo. The solution, Geodashboard, incorporates ArcGIS and enhances existing enterprise business intelligence (BI) software to improve decision making. Carrefour staff around the world are guided through different operational workflows including retail site selection and competition analysis. The solution improves their expansion and development strategy, optimizes direct marketing activities, and enhances store performance through a better understanding of sales territories and customer needs.
“Carrefour Group selected Galigeo, an Esri partner, because of its ease of implementation and its ability to meet technical requirements of Carrefour’s data centers”, says Francis Rivière, geomarketing manager at Carrefour Group.
Galigeo’s Geodashboard uses the Esri ArcGIS platform to view and analyze spatial data to support:
Traditional retail analysis such as trade areas, mailing areas, competition, customer locations, and targeted advertising
Geographic data including Bing Maps, Nokia data, and aerial and satellite images
Information that can be geocoded on the fly
By representing and displaying data on interactive maps, Galigeo’s geomarketing application identifies hidden trends that are not discernible in tables, charts, or other dashboard widgets traditionally used in business intelligence solutions.
“We’re excited to support Carrefour with a very innovative location intelligence solution focused to help Carrefour meet its strategic challenges and help the company achieve its growth agenda”, says Christian Tapia, Galigeo CEO.
“Galigeo is transforming the way companies implement marketing and sales performance applications within BI and other enterprise systems”, says Simon Thompson, Esri director of commercial solutions.
“Location analytics is enabling a more refined and deeper understanding of how to improve marketing and other store-level operations. It enriches data for a more intimate understanding of customer relationships, behavior, and needs”.
Galigeo provides innovative location intelligence solutions for superior business analytics. Galigeo software connects directly to enterprise applications, maps large-scale datasets and applies spatial processing to enhance data visualization, reporting and predictive analytics. Our solutions are focused on improving business outcomes. Galigeo customers use the solution to improve Sales Territory Management, Trade Areas Analysis and Resource Allocation, among the many other use cases. Galigeo is trusted by some of the world’s largest companies and governmental organizations. For more information about Galigeo Location Intelligence, please visit www.galigeo.com or www.cpitasia.com, exclusive distributor for APAC of Galigeo Location Intelligence Solution.
“Connect the dots and transform insight into winning business strategies“
Key Topic: Location based intelligence for business insights solutions to drive the bottom line and create a positive customer experience
Only a few weeks to go! Mr. Jean-Yves FARGEAT, our senior solution consultant, will be speaking and fulfilling the knowledge by presenting how Location Intelligence can be used for business insight. To attend our session, this will be happening on Friday 17th May (10.05 am), at Chao Phraya Ballroom, Ramada Plaza Menam Riverside – Bangkok, Thailand.
The following KEY POINTS will be discussed;
• How location based intelligence can generate critical insights for marketers?
• How this can complement marketing strategies and drive bottom line?
• Review of use cases
If you want to know more about this conference, Click Here.
Before that, Mr. Jean-Yves FARGEAT was interviewed by Online MR with a series of interesting questions toward giving his opinions on correlations between technologies and businesses. Read other questions and what he answered, all published at Online MR.
Here are some raised questions.
Will Location Based Intelligence complicate things or will simplify it for the companies? Answer
How should companies justify the required investments on Location Based Intelligence? Answer
For others, this level of Intelligence isn’t yet a priority, but one advantage of Location Intelligence technologies is that they also have very operational applications with direct impact on costs, Jean-Yves FARGEAT, Senior solution consultant at CPIT
Technology is evolving so fastyou will quickly end in an impasse if you get too attached to a product, a technology or a tech company Jean-Yves FARGEAT, Senior solution consultantat CPIT