Tag: BSS

Are cloud-based OSS/BSS the future of Telecom?

Cloud Computing for OSS and BSSOSS/BSS systems are at the center of Network Operator’s operation. With the rapid growth of communication services and technologies, maintaining those systems is extremely complicated and costly;  but it is essential too, as customer demand for an always wider range of services to be available.

While the biggest players can handle such investments and costs, small and medium sized operators will find it very difficult.

The complexity of services and systems to maintain is the same regardless of the size of the operator. This means that they need to maintain such systems with smaller IT teams, while delivering the new services faster to remain competitive.

License-based solutions for OSS and BSS are simply too expensive for small telcos, and it is hard to retain personnel skilled on such operations.

Cloud-based delivery model provides pre-configured solutions, available on-demand. They require very little investment in capital and relieve the operator from the management and maintenance of the needed infrastructure. Above all, they let these small operators provide services at a competitive cost even if the volumes are low.

Some major solution providers have already seen the potential of this business model and are actively investing in it and developing strategic partnership to deliver cloud-ready real-time converged billing and customer care platform for communications service providers across the globe.

Betsy Pridmore, Director Application Platform at Microsoft said, “As networks, devices and applications continue to feed into the data explosion, communications service providers need to assess how their systems are not only able to manage today’s needs but are ready for tomorrow’s challenges.”

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For mobile operators, the future of pricing lies in flexible billing systems

Tiered pricing is one of the hottest topic for North American and European operators. The rapid development of mobile internet and the arrival of 4G networks in these countries sparked a lot of reflexion and changes in the way operators bill for their services.Canada, for example, has recently seen a lot of confusion around a new billing regulation regarding Internet services.

A decision taken last month by the Ottawa-based Canadian Radio-television and Telecommunications Commission that would made it uneconomical for the providers to offer packages with no limits on Internet has just been overruled by Canada’s Industry Minister.

By comparison, emerging markets and Asia Pacific markets seemmore mature in regards to their pricing strategies.“It seems operators in Asia, for example, better evaluate the true cost of delivering services and they develop smarter pricing strategies as a result,” said Humera Malik, director of global marketing at for an international telecom billing vendor.Rather than look at service lifecycles, Malik believes it is the lifecycle of the subscriber that will inevitably become most important to track with 4G services.

The multiplicity of profiles for these users will force the operators to understand them better and offer packages that will appear attractive to them, including the non-savvy ones. This better understanding of customer profiles and desires can only be obtained through  a complete convergence of provisioning, activation, billing and customer care.To manage services and build compelling price plans, operators will need sophisticated monitoring and analytics, as well as much more advanced marketing and customer care tactics.

Operators will have to be more flexible and offer a wider range of packages, options and promotions to optimize customer satisfaction and revenue. They should already make sure their systems provide this flexibility and adaptability.

Transformation of OSS and BSS Systems Key to Growth for Service Providers, Finds Frost & Sullivan

Service providers in the Asia Pacific are experiencing a changed market landscape. Falling average revenue per user (ARPU) for voice, increasing demand for mobile Internet, convergence everywhere (network, services, devices, and industries), and intense competition are necessitating operational efficiency, combined with innovation in rolling out new data services.

Operations and business support systems (OSS/BSS) are the heart of successful business operation, supporting the service providers’ day-to-day operations as business entities.

To drive down costs and remain operationally efficient, and to maintain sustained growth in business, it is very important to follow the trends in OSS/BSS systems and transform to respond efficiently to fluctuating customer demands. Service providers around the world have started responding to technology and regulatory changes by investing billions to enable their networks to deliver converged services in this Internet-driven communications ecosystem.

New analysis from Frost & Sullivan ( http://www.carriernetworks.frost.com ), OSS BSS Transformation in Asia Pacific , finds the market is witnessing a period of transition, and service providers are transforming into customer-centric organizations with newly enhanced networks and robust infrastructures.

“Customer ‘life changing’ services are on the rise; they are a combination of network capabilities, content, and user device features for addressing customer preferences defined by business, social or personal needs,” says Frost & Sullivan Research Analyst Vikas Chanani. “Evolving IP network and technologies are facilitating the interaction of media and entertainment content along with network services.”

The most fundamental OSS/BSS capabilities and the building blocks that must be part of every customer-centric and business transformation strategy going ahead are Unified Real-Time Rating/Charging, Integrated Network Management, Data Analytics and Business Intelligence, and Customer Experience Management.
The biggest challenge for service providers is to meet the exponential increase in demand for data services. The increasing gap between data and revenue is of major concern for them.

This growing demand for data is the result of increasing penetration of smart phones, also driven by demand for video, social media networks and other enterprise data services.

“To remain competitive in this ever-changing marketplace, service providers must be attuned to the subtle nuances of the market,” says Chanani. “They must optimize and transform their existing networks to sustain growth levels and meet the changing needs of consumers by rolling out value-added offerings.”

OSS BSS Transformation in Asia Pacific is part of the Communications Infrastructure Systems & Software Growth Partnership Services program, which also includes research in the following markets: Web Analytics Engines: Do You Know Where Your Customers Are?, Tough New Business Drivers -The Business Case for Convergent Billing, and Cross Industry 2.0 New Business Models: The Business Challenge and Orchestrating OSS BSS for New Revenue. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.