Service providers in the Asia Pacific are experiencing a changed market landscape. Falling average revenue per user (ARPU) for voice, increasing demand for mobile Internet, convergence everywhere (network, services, devices, and industries), and intense competition are necessitating operational efficiency, combined with innovation in rolling out new data services.
Operations and business support systems (OSS/BSS) are the heart of successful business operation, supporting the service providers’ day-to-day operations as business entities.
To drive down costs and remain operationally efficient, and to maintain sustained growth in business, it is very important to follow the trends in OSS/BSS systems and transform to respond efficiently to fluctuating customer demands. Service providers around the world have started responding to technology and regulatory changes by investing billions to enable their networks to deliver converged services in this Internet-driven communications ecosystem.
New analysis from Frost & Sullivan ( http://www.carriernetworks.frost.com ), OSS BSS Transformation in Asia Pacific , finds the market is witnessing a period of transition, and service providers are transforming into customer-centric organizations with newly enhanced networks and robust infrastructures.
“Customer ‘life changing’ services are on the rise; they are a combination of network capabilities, content, and user device features for addressing customer preferences defined by business, social or personal needs,” says Frost & Sullivan Research Analyst Vikas Chanani. “Evolving IP network and technologies are facilitating the interaction of media and entertainment content along with network services.”
The most fundamental OSS/BSS capabilities and the building blocks that must be part of every customer-centric and business transformation strategy going ahead are Unified Real-Time Rating/Charging, Integrated Network Management, Data Analytics and Business Intelligence, and Customer Experience Management.
The biggest challenge for service providers is to meet the exponential increase in demand for data services. The increasing gap between data and revenue is of major concern for them.
This growing demand for data is the result of increasing penetration of smart phones, also driven by demand for video, social media networks and other enterprise data services.
“To remain competitive in this ever-changing marketplace, service providers must be attuned to the subtle nuances of the market,” says Chanani. “They must optimize and transform their existing networks to sustain growth levels and meet the changing needs of consumers by rolling out value-added offerings.”
OSS BSS Transformation in Asia Pacific is part of the Communications Infrastructure Systems & Software Growth Partnership Services program, which also includes research in the following markets: Web Analytics Engines: Do You Know Where Your Customers Are?, Tough New Business Drivers -The Business Case for Convergent Billing, and Cross Industry 2.0 New Business Models: The Business Challenge and Orchestrating OSS BSS for New Revenue. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.