Every New Year is traditionally the occasion for companies and analyst to elaborate a few predictions for the coming months. While perilous, this exercise is always interesting to conduct.
The Top 10 ICT predictions of IDC (International Data Corporation) for Asia Pacific (excluding Japan) have now been released for 2012 and bring a very interesting insight.
We will summarize them below. For a more extensive analysis, please go to IDC website: http://www.idc.com/getdoc.jsp?containerId=prSG23155411
The main point made by IDC analyst is that 2012 is a year marked by uncertainties and cautious spending.
While this might seem a quite gloomy perspective, IDC is still expecting growth of ICT spending in 2012; around 10.4% more than in 2011. This growth rate is however lower than the previous years and is expected to continue slowing down towards 9% over the next 4-5 years.
Considering this, here are their Top 10 ICT predictions for 2012 in APEJ:
1. In Emerging, To Emerging: Alternative Commercial and Delivery Models for the Emerging Asian Enterprise Will Drive a New Wave of ICT Spend in 2012
A new profile of companies is emerging in Asian emerging economies and is willing challenge the well-established Multinational Corporations by shortening the time to market of their ICT investments. IDC expects Emerging Asian Enterprises to drive a “new wave” of ICT spend in 2012, as they look to invest in disruptive IT, such as mobility, cloud, analytics and social media.
2. The Value of 1: Asian Businesses Appreciate the Value of Singularity in IT Offerings
Following the success of some companies like Apple who focus on the simplicity of their offerings, IDC expects many ICT companies in Asia to consider this “singular” model in 2012 and simplify their portfolio.
3. Making 2 + 2 = 1: Cloud Service Orchestration Services Lead the Drive to Outsourcing 3.0
IDC forecasts that the growth of cloud-computing will create new challenges for the operators as they will have to manage a larger number of services and vendors and focus on orchestrating them.
4. The Chief Data Scientist will make “Big Data” Relevant to the Business
2012 should be the year where Data Analysis of high volumes of social interactions, real-time feeds and geostpatial information will be included in Asian businesses strategies. This will lead to the creation of “Chief Data Scientist” in major companies of the region.
5. New Cloud Workloads will Emerge: Leading with Automation
In 2012, IDC expects that as IT looks to adapt to the changing business demands in the light of the current economic uncertainty, the ability to quickly provision IT capabilities and resources will become a key differentiator in the market. It will become increasingly important to standardize and automate IT processes and that automation will be a key focus point for CIOs.
6. The Apps Aggregator: Telco’s Innovation Scout Team to Deliver Connected Homes and Hotspots
Telcos have a chance to monetize the multiplicity of applications and contents now available by aggregating them in user-centric solutions. This will require them to setup “scout teams” to identify which are the important content and applications to deliver to the customer.
7. Predictable Failure will Become a Strategic Platform Choice
IDC expect a shift in the way companies handle their systems availability, going from a redundancy approach towards the margin of error provided by virtualization solutions.
8. Companies will Return to Customer-Centric IT
Due to the uncertain economic outlook, IDC expects “customer-centricity” to be on the top of the agenda for companies in Asia/Pacific in 2012, together with a focus on technologies that help companies increase customer focus, customer engagement, and increase their knowledge of those customers who contribute the most to their business.
9. The Fusion of Mobile and IT will Pave the Way for a New Workspace
IDC expects 2012 to see a change in the way companies architecture their workspace, integrating early on the idea of mobility and cloud and data services.
10. Becoming “Middleclass”: Sub-US$100 Smartphones Will Deliver New Revenue Streams
Shipments of smartphones is expected to surpass shipments of PCs in APEJ in 2012, and the trend is not likely to be reversed. As a consequence, IDC experts see the introduction of cheaper smartphones as a great opportunity of growth in the region.
Most of these predictions are based on the idea that Asia Pacific will follow the ICT trends already observed in more mature economies. However, some specificities of the region appear, such as the emergence of a new profile of companies, and their evolution will be very interesting to follow.